IS SOCIAL MEDIA GOOD OR EVIL?

 

Everything has its pros and cons, social media can be both productive as well as something which could destroy your hard earned fame. Internet has the power to make things go viral in a very short span of time; this is the power of social media.
 It is beneficial in case of good news but on the other hand it could create a problem for those companies about whom something bad is going viral. On company’s social website everyone is free to leave their views whether they are credible or not, this anonymous news could become a major problem because people easily get influenced by other people’s views.
       

Social media marketing is today seen more as a trend, almost every popular company has a social media channel where they interact with their costumers to know more of what they expect from that company.
 Ever heard of this term, “Bad costumers”? These are people who anonymously comments or spread fake new regarding a company  because they do this for fun or sometimes intentionally and the major problem with this issue is that now a day’s people prefer social media over reading magazines or books because they feel everything on social media is reliable and is easily accessible.

 An interesting example is of McDonalds, where few costumers shared negative stories on Twitter and those stories went viral which effected Mcd’s reputation. For more information  regarding such issues you can refer to Jeff Wilson’s post “Social Media is Creating Bad Customers”
Today social media marketing is a new trend which every company wants to follow and for being successful in that some calculated risks and good planning is required.
You can also do a survey regarding social media use on https://www.surveymonkey.com/r/HT7KLKC
References:

(n.d.). Retrieved March 08, 2017, from http://www.blogherald.com/wp-content/uploads/2017/01/Small-Businesses-Social-Media-Management-Tools.jpg (image)

Barbara, J. (2013, July 31). Is Social Media Bad For Business? Retrieved March 09, 2017, from https://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/#179252689b48

 

BENEFITS OF SOCIAL MEDIA MARKETING

 

                                         

Many entrepreneurs and business people are interested in taking advantage of, “Social media marketing”. According to the reports of Hubspot   92% of the marketers claimed that social media marketing was indeed beneficial for their business. According to Social media Examiner, 97% marketers are currently using social media as an important tool for their business but 85% marketers are still confused about how to use social media.

AWARENESS INCREASES
Grab every opportunity which will make your brand more popular, social media is a good platform where your brand awareness can increase because when you are active on social media your brand’s content is easily accessible to a wide range of audience.

 

LOYALTY EXPANDS
According to Texas Tech University‘s report brands who engage more with their costumers on social media by interacting with them  gain more loyalty than others. Another interesting report published by Convince&Convert found that 53% Americans are more loyal to those brands they follow on social media.

OPPORTUNITIES INCREASES
Every action on social media matters, each and every post, picture or video of your business leaves an impact on costumers because when you share your ideas or content of your business on social media it increases the chance of having an interaction with your costumers.

INEXPENSIVE
The only investment social media takes for business is time. According to Hubspot, about 84% of marketers claimed that they spend atleast 6 hours a week on their company’s social media channels and it turned out to be effective for them. You should spend atleast 1 hour daily on your social media channel and it would surely be productive.

Interesting video underlying benefits of social media which will help you to know more about social media benefits in detail.
             
  

References:

(n.d.). Retrieved March 8, 2017, from http://stackahead.com/images/Social-media-benefits.jpg (Image)

V. (2012, May 10). Social Media Marketing for Business. Retrieved March 07, 2017, from https://www.youtube.com/watch?v=LbHLCN55lqU

DeMers, J. (2015, September 20). The Top 10 Benefits Of Social Media Marketing. Retrieved March 07, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#736738aa1f8[-\=[-0p,-p;l;][-0p,m

 

 

 

 

 

 

BEST SOCIAL MEDIA PLATFORM

When you are on a right track your journey becomes easy similarly if you can choose the best social media platform for your business, you are likely to succeed.
 In today’s era when we have allot of  options , choosing the one best platform for your business becomes a difficult task but if you can relate your business type with that social channel and if  you know where  the audience you want to target is more aligned your work becomes easy.

   

FACEBOOK
It is one of the broadest social networking site in the world. If you want to reach a broad audience it is the right choice for you. But given the fact that 70% of people who are active on facebook are adults not youngsters so if your business is for adults you can think of facebook as an option. Facebook may not be the most effective medium for your business as people mostly use it for making personal connections.

TWITTER
 If your business want to target young people both men and women, provides insights regarding latest topics twitter is a good choice for you because “Informative junkies” are active on twitter.

INSTAGRAM
If your business is more of showing your costumers (especially youngsters) pictures or videos of your deals and company.

LINKEDIN
If you are interested in making business connections or peer networking ,majority of its users are professionals or highly educated people so by connecting with them your business could expand.

Now you can choose the platform that is right for your business by comparing your business type and audience with the above information. Also, always be active on your social channel to interact with costumers.

References:

5-Myths-About-Social-Media. (n.d.). Retrieved from https://cdn2.hubspot.net/hub/164795/file-1807561212-jpg/5-Myths-About-Social-Media.jpg

Manafy, M. (2014, July 09). How to Choose the Best Social Media Site for Your Business. Retrieved March 02, 2017, from http://www.inc.com/michelle-manafy/how-to-choose-the-best-social-media-sites-to-market-your-business.html 

HOW TO GET STARTED

 

                                                            

In today’s technological world, everything has become easy with advanced technology and internet, social media plays an important role for people all over the world.“Social media” when you think about this term, what pops up in your mind? Facebook, Twitter, or Instagram?
It is true that these names pops up in your mind instantly because these are the most common social networking websites used all over the world because of their popularity.

So social media is not just about interacting with each other it is much more than that. For people, especially the ones who are in business field social media can impact their businesses in different ways.





Facebook, Twitter or Instagram all of these social media platforms are good to use in order to connect with your audience, for business people with their customers. As these platforms are inexpensive to use but the fact that it’s quick or easy is false, because it takes time and effort to get the best out of something.
According to Amy Vernon, Social Marketing  consultant, CMO of predictable.ly you should keep in mind the following things:

·         Create your social media channels as soon as possible.

·         Connect with journalists and bloggers who are already writing about your topic because when you read their work you get alot of influence which will help you in future.

 

·         Choose the best possible social networking platform for your business by finding out on which platform the audience you want to target is more active.

 FollowerWonk is a good listening tool to analyze and compare audience participation.


Here is a video which depicts some really interesting facts about social media which every business oriented person should be aware of.
                  
 

References:

(n.d.). Retrieved March 05, 2017, from http://marketingland.com/wp-content/ml-loads/2014/11/social-media-networks-icons-ss-1920.jpg (image)

S. (2015, April 16). Social Media in Business. Retrieved March 06, 2017, from  https://www.youtube.com/watch?v=4HeOYUkA980 ( video)

Parrish, C. (2015, July 08). How To Use Social Media To Market Your Business. Retrieved February 28, 2017, from https://www.fastcompany.com/3047232/ask-the-experts/how-to-use-social-media-to-market-your-business